post_tricolore

“Gamification”

design of key visual and design of mobile #app. The french “Tricolore” played a big role within the #branding of Le Coq Sportif. This communication strategy is aimed to make the #identity tangible by offering a game which reflects the colour code.¬†Once you play get the tricolore score right share it on facebook and make chance to win a pair of Le Coq sneakers!LCS_iphone_game Screen-shot-2013-02-04-at-12.34.26