#STYLE To position a brand is a matter of knowing each and everything about it´s soul and DNA, being aware of what the competitors are up to, their campaigns, the latest trends, the retail, how the POS really feels like and last but not least to incorporate the designers´ inspiration and angle on the products. My work expertise in marketing is fashion related; footwear, sportive fashion and women´s clothing from exclusive evening wear to casual-urban chique in outfits and accessoiries.